word nerdery strikes again

update on the asshole upstairs: the nasty note I left him seems to have worked! He hasn't woken me up with his guitar or stereo all week! I pray the solution is permanent. And I say huzzah to the efficacy of leaving a nasty note.

Back to word nerdery: I want to recognize the excellence of Snickers' latest ad campaign. At first I just saw it on those little prisms that sit atop cabs, but I saw a full billboard yesterday on Lombard St. All they've done is taken the Snickers logo and filled it in with neologisms--hungerectomy, nougatocity, satisfectellent, substantialicious. I think these are brilliant. I hadn't realized the Snickers logo was so iconic that I'd recognize it instantly without the word "snickers" in it. I do wonder to whom they're marketing--obviously me and my poet friends because we think they're awesome and hilarious--but does the campaign appeal to people who aren't word lovers? Oddly enough the ad campaign actually makes me want to buy a snickers to prove that an ad campaign can be funny and clever and not take itself too seriously and not have to resort to any of the obnoxious (and dare I say sexist? i'm thinking of you, beer commercials) ploys we see so often. Well, I don't actually see them that often since we have tivo at my house and we just badoop through the stuff.